My story

I’m Rachel and I’m a friendly graphic designer based in Stoke-on-Trent. My passion? Bringing brands to life through design that seamlessly integrates with their identity, making it look like it sprang straight from their own creative department. With years of experience in the industry, I’ve honed my craft to ensure every final design is perfect.

When I’m not pushing out designs from Adobe Creative Suite, you can find me diving into the world of digital learning, helping individuals and organisations unlock their full potential through innovative educational experiences. Whether it’s crafting captivating videos or fine-tuning interactive content, I thrive on making learning both effective and engaging.

Outside of work, I’m also a proud volunteer, lending my skills to various causes close to my heart. From greeting spectators at a tennis event to preserving history as a blogger in residence for the RAF museum, and even lending a hand to my local church’s tech team, I love giving back to my community in any way I can.

Through these diverse experiences, I’ve cultivated a versatile skill set that goes beyond design. Customer service? Check. Videography and video editing? Absolutely. And with a keen understanding of learning and development, I bring a unique perspective to every project I tackle.

But perhaps what sets me apart most is my unwavering reliability and stellar work ethic. I take the pressure off deadlines, managing them seamlessly so you can focus on what you do best—running your business. So, whether you’re in need of eye-catching visuals or innovative learning solutions, I’ve got you covered. Let’s bring your vision to life, together!

My approach

As a freelance graphic designer, my approach transcends mere aesthetics; it’s about becoming a clandestine force, seamlessly integrating designs as if they were born within the very walls of your organisation.

Step 1: Understanding the Project

Every project begins with a comprehensive understanding of your objectives, presentation requirements, and target audience. It’s imperative for me to grasp the essence of what you aim to achieve and how the design will be perceived by those it’s intended for.

Step 2: Embracing Your Organisational DNA

To truly blend in, I delve deep into your organisational vision, mission, and values. This insight not only guides my design decisions but also fosters a profound understanding of the people behind the brand and the profile of your customers, if necessary. By aligning myself with your ethos, I ensure that every design element resonates authentically with your brand identity.

Step 3: Immersion in Brand Identity

The key to covert design lies in immersing myself in your brand’s visual language. I meticulously study any existing digital or print collateral, paying particular attention to the holy grail of brand guidelines. By doing so, I gain invaluable inspiration and insight, allowing me to create designs that seamlessly integrate with your established brand identity.

These steps are not merely a process; they’re a transformation. By internalising your objectives, understanding your values, and immersing myself in your brand, I become more than just a graphic designer – I become an extension of your team. My goal is not just to produce designs; it’s to produce clear, cohesive content that aligns seamlessly with your organisational values and speaks directly to your audience.

While my presence may be discreet, the impact of my designs is anything but. Together, we’ll create a visual narrative that speaks volumes, all while maintaining the illusion that it was crafted internally. Welcome to the world of your covert graphic designer.